At letgo, in addition to static banner and video work, I also produced sets of HTML5 animations for Google Display and programmatic partners in various sizes. Here I worked mostly in Google Web Designer for the HTML5 output and also tested some interactive component concepts. My HTML5 ads sometimes tested up 20% better over regular static banners as far as CTR performance. I also worked with Smartly.io video templates here and at B&H.
At CafeMedia (CafeMom, MamasLatinas, Revelist, and Vivala website properties) I worked with a wide range of sponsors and produced rich media HTML5 ads in Google Web Designer and on the Celtra platform. These responsive ads were customized for both desktop and mobile and often featured video media, user interactivity, and limited animation.
Screenshot comps of HTML5 ads I made on Celtra platform…
Videos examples of HTML5 ads I made in Google Web Designer…